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Limited to 27 hours and 41 minutes a week but work load is 40+ hours and other concerns

This may be the wrong place to post this. I am looking for some advice.
I started with my company two and a half years ago. I started at the bottom and after a year I was promoted to the next step allowing me to work from home. With that next step I was given a dollar raise but still had to keep within a budget of 27 hours and 41 minutes.
The first month in this position it was easy to stay in that range, I was being trained and learning the ropes. I designed an Excel sheet to keep track of all the tasks I was doing, how many minutes it took to do it, it all auto calculated for the day and then the days auto calculated for the week. Every task is verifiable with email and call records. My sheet is shared with my superiors and they are able to track my work when ever they like.
In my second month in this position I was asked to help get some footage for a training video my MMO was involved in helping build for our company. I am a photographer on the side and had the equipment and the hours to spare so I said yes.
It has blown up from there. I ended up teaching myself how to use Cyberlink Powerdirector, filming all the footage, writing the scripts, which were then approved by legal, building the video, adding voice over and text, and then finally submitting it.
MMO shared it with everyone - nationwide. It felt great. This is a multi million dollar company and they had one person using iMovie and a cell phone making them before. Divisional Vice Presidents started calling me asking for help with videos.
Fast forward 6 months. I have now created more than 20 videos for this company. I am using all my own equipment and all my own software. I went through a hard drive crash, replaced it, switched to Premiere (it seems to be gentler on my machine) and kept going.
It's not just videos though, I am training people with salary positions how to do their job (nationwide). I am training the TRAINING department (Nationwide) on My Maps, Google Forms, Drive, Sheets, Excel, etc.
I am screening and recommending candidates across 5 states. All of this is on top of my regular work load. I am currently clocking more than 40 hours a week. ALL VERIFIABLE time.
I am now getting calls and emails for help on the weekends. My load is huge. Yet, here I sit, still making $9.75 an hour, still limited to 27 hours and 41 minutes a week. I have all my unpaid time saved and sitting on a different sheet, my immediate supervisor is aware, my MMO is aware, My DVP is aware. No one seems to care.
I have applied for 2 promotions and made it through all 4 interviews only to be passed over both times. After being passed over a 2nd time I told my MMO I would rather not do videos anymore. I am already underpaid for them and I don't get to clock all the hours it is taking to build them. He said he understood and that he would let the training department know that I didn't have the hours.
I also told him I would be taking Tuesday's and Thursday's off so I could stay with in my hourly limit. He very obviously disliked that idea and even said "I might still call you in a panic if I need something."
Fast forward to today. Tuesday. I haven't have a Thursday or Tuesday off yet because every always needs help and saved and I feel like I can't say no. This is my job. I need it. Last week there was a call with all the "big dogs" nationwide about the videos. I was invited to the call. In some ways it is a privilege, I know I am getting exposure, I know I am well liked, I know all the important people in this company know my name and have seen my work.
On this call they discussed the videos I have already made. They decided that one or 2 words needed to be changed here and there. These are scripts that have already been approved by themselves and then by our legal department. Now they want to change them.
I went from CLPD to Premiere, it isn't as simple as opening up a file and changing one fucking word, I have to redo the entire thing, and they want 5 of them "adjusted". My MMO (who was on the call) neglected to speak up and say I didn't have the hours for it. I said it could be done obviously but explained to them about the program switch, the reason for it, that they will all have to be rebuilt. They all just kinda audibly shrugged and said ok make it happen.
My deadline is this Friday. After that I have 3 more videos that I had already committed to before I decided I was going to stop doing them. Again, let me remind you that this is on top of all my other NORMAL duties.
Today I got a call from my MMO wondering if I was working today... which obviously I am because I have a thousand things I am trying to do. He asks about candidate screening and we chat about it for a second and then he tells me that we are going to be offering $15.00 an hour to our entry level position (the position I started in) in an area we are having a hard time filling.
I get the reason behind that. I do. But what the actual fuck!? I am saving people all over the place in this company. I can't even get 10 an hour! I did some research and sent him some links while were were still on the phone. Links about video building and the time and cost it takes. I know he didn't look at them. He cut me off as I was trying to tell him about it and said "You know I am advocating for you". I don't doubt that he is. But it is not enough. It took everything I had not to give him my notice right then and there.
I own two online stores and I run a Photography business, it would be tight but I could probably make it with out this job. I just HATE to quit. I love the work, I just want to get paid when I am working, not just the 27 hours and 41 minutes, but for all of it, I want to get paid what I am worth.
I am beyond frustrated. I truly love my job. I do. I hate the way I am being treated.
submitted by caban3 to work

[PART 2/5]50+ things I have tried out to improve my channel, increasing views per day(14 times) from 250 to 3500 and watch time(16 times) 650 minutes to over 10k [12 month analysis conclusion]

Hello everyone, I have been a part of NewTubers from almost a year now, and in that time I have picked up a lot of knowledge and ideas from here. This post is part of my contribution to this community, and a way to give back some tried and tested tips, tricks and ideas about improving your channels.
I have already written PART 1/5 last week, which holds explanations of points 1-10. This week I will cover 11-21. Link to the previous part: https://www.reddit.com/NewTubers/comments/gqve5a/part_15_50_things_i_have_tried_out_to_improve_my/
This is going to be another very long post, so please take your time in reading it, save it for later and try to process it part by part so you can get the most use out of it.
This is my third such post on this subject, with the previous two written at the 6th and 9th month of my year long journey of giving my channel my best try at success. I will post the links to those posts as I get to their appropriate place here.
The 50+ tips, tricks and ideas that you are going to read about here are not all mine, but I have tested them all in the last 12 months thoroughly. Some I found here, and other places online, some I saw in other creators videos and some I came up by myself, often while siting in the toilet.
I kid you not, some of the best ideas I have had in my life popped into my head in that little room. It must have something to do with leaving the worries of life at the door and just thinking freely about the nature of life. I bet there are science papers written about that strange effect of the toilet. But let's get back to the main point of this post.
To give you some context about my channel and the data I will be presenting:
  1. I am not a native English speaker, but all my videos are in English, viewers rate my ascent 4/5
  2. I started back in 2011. but had numerous off times, lasting from a month to a year, last one being over a year long
  3. For the last 12 months I have made 200+ videos(one every 1.8 days)
  4. I have spent an average of 4 hours per day somehow working on my channel, my skills and understanding of my audience and YouTube's rules
  5. I have a gaming channel with the emphasis on tutorials, how to videos and guides. Add to that let's plays, previews and first look videos of new Indie games, performance benchmarks, and some gameplay/montage videos with minimal or no comments
  6. At the moment of writing this 2/5 post I have 2,879 subscribers and 660+ videos
  7. My channel has been monetized since 11.05.2019.
Analytics for the last 28 days say:
  • 272.5k minutes of watch time,
  • +179 subscribers change.
  • Average view duration 3:06
  • Likes(vs dislikes) 86.1%
  • Impressions 489.6k
  • Impression CTR 7.9%
  • Traffic sources: 42.1% YouTube Search and 14.5% Google Search, Suggested 4.2%
I think that about covers it? If you have some other metric you would like to know, feel free to ask
Three months ago I wrote this post about my progress:
Best channel and video practices/tips, update from 3 months ago. For the first time my channel is getting +100 subs a month, and for the second time 100k minutes watched.
Back then the 28 days analytics look like this:
  • 100.0k minutes of watch time,
  • +100 subscriber change.
While 6 months ago, I wrote:
31 things I tried out to improve my channel, getting 75% more views, 300% more likes and 450% more subs [6 month analysis conclusion]
Back then the 28 days analytics look like this:
  • 49.4k minutes of watch time,
  • +66 subscriber change .
Now I will write down all the things I have tried in the last 12 months and I will talk about each one and it's effectiveness, and the ultimate results of it, for my channel, that I could see and analyze.
This is a list of what I have tried out, bellow is a list with the explanations:
  1. Changed my thumbnail design
  2. Redid thumbnails for many of my old, but active videos, according to the new design
  3. Redid titles and tags and added very long descriptions to old videos, same as new videos
  4. Analyzed tags of videos which are on the same subject as mine but have more views
  5. Made many playlists, some videos ended up in as many as three playlists
  6. Paid a friend, professional designer, to create my new channel banner and logo
  7. I now try to show off the best parts of the video in the first 30 seconds
  8. Added a call to action, visual and voice over to almost every new video and picture of my channel logo
  9. Used the analytics to tailor my video release times to when most viewers where online (now YouTube analytics shows that data)
  10. Made new, updated versions of my already popular videos
  11. Collaborate with other content creators in form of script editing, idea sharing, video ideas brainstorming etc.
  12. Started to record audio to separate files from video so I could edit only the audio
  13. Learned to use a more advanced video editor program, now I use more options
  14. Got a better microphone, but still dirt cheap, and added a sock onto it
  15. It was really hard but I got the filler sounds "umm" and "err" out of my speech
  16. Used Google doc to be able to write scrips where ever I go, and on the move
  17. Started to use the community page on my channel to let subscribers vote and to remind them of an already posted video
  18. Analyzed each of my most successful videos and took their framework to make new videos
  19. Created my own rules what to make and what not to make based on what worked in the past
  20. Set up a default END for every video with a black screen and a thank you/like/sub note
  21. Did my best to mention another of my videos in each new video and interconnect them
  22. Answered to comments with a welcome to my channel even if I saw that the person didn't subscribe
  23. Answered 99% of viewers comments
  24. Created my own schedule, but not made it public
  25. Made 4 videos a week, then cut down to 3 a week
  26. Added a subscribe icon of my channel to the end screen, along with next video card, best for viewer card and a playlist card
  27. Added 3-5 video cards during each video
  28. Added my own comment on every new video and pined it to engage the viewers
  29. Added my channel logo as a watermark in my videos
  30. Asked for viewers submissions to feature them on my channel
  31. Engaged my viewers in multiple ways during a video
  32. Had an intro, removed it, made a new intro, removed that one too
  33. Started a blog on games and gaming industry in general and liked my YouTube videos to it
  34. Turned my blog posts into scripts for videos
  35. Posted comments on other channels, with videos which are similar to my own
  36. Created multiple giveaways
  37. Join a number of subreddits both valuable vaults of knowledge and information, like this one
  38. Join a number of subreddits simply explained as "get more views" spam anthills
  39. Made a Facebook group for my channel
  40. Posted my videos on specific subreddits
  41. Posted my videos on my Twitter account
  42. Posted my videos in specific Facebook groups
  43. Posted my videos in specific Discord channels
  44. Posted my videos on specific forums and threads
  45. Posted screenshots or thumbnails on Imgur and Pinterest, + links to video when possible
  46. Posed on Steam client, game specific discussions
  47. Created game guides on Steam client, written long text into which I add screenshots and links to my videos
  48. Linked my videos to Steam game pages, asked my friends to like them so they would be placed at the top of the Most popular (week) page (which is the default page)
  49. Reposted my most successful and my best made but not successful videos on weekends and during specific events to all social media
  50. Read forums, discussions, subreddits, discord chat and other places where people ask about problems in games so I could get ideas for videos and link my own videos as answers
  51. Started making video lists of new games upcoming in 2020 and beyond
  52. Writing directly to Indie developers and getting in touch with them about getting press keys for games, interviews, news
  53. Joined programs to get free Indie and small studio's games, before or at release times, payed for AAA from my pocket
  54. Used Tubebuddy free version, and the most expensive version in the trial period to analyze my channel and videos
  55. Used free version of VidIQ to do the same things as with Tubebuddy
All right, time to go into more details, and see what benefits these 55 things had for my channel:
11. Collaborate with other content creators in form of script editing, idea sharing, video ideas brainstorming etc.
Because of my personal life I have very limited time and working conditions (a baby at home), so I haven't had an opportunity to do a true, live, collaboration video so far. Content creators look at it favorably but I personally have yet to click off a video I am watching, from a creator I follow, to go and check out another channel they introduced. That is just me of course.
Anyway, back to the point. What I did do is talk(write) with other people who have channels with similar content or similar way of presentation. With some I would talk about where to promote, with others how to keep viewers interested, while with others I had more active collaborations. One person, who has currently put his channel in "cold storage" while he is thinking about where to take it, has been my editor for a number of videos which had long scripts. He is a native English speaker, I am not, so his help was key in getting the voice over to sound just right. What he got out of it? To read my scripts, get an idea of a working framework for a video script, practice writing/editing a scrip, and my thanks in the credits at the video's end, exposure of sorts.
Just this last week, I have had a big problem, as I almost lost my voice because of a bad case of a sore throat. I am still recovering, so to avoid more problems, I have offered my friend to pay him to record voice overs for my next few videos using my scripts. He just finishing recording my first script for my next video, and he was immensely grateful for the opportunity to learn as he worked with me on this. He also got a big boost in self-confidence and has more motivation to work on his own channel and content. A Win-Win.
Another creator offered to look through my latest videos and see what would seem like click off points to him. And I did the same for him. This offered valuable insight as we can never truly objectively watch our own videos. Even after a few years have passed since you made a particular video, it's still questionable will you be able to objectively look at your own work. So I would advice always being in contact with other creators and receive/give feedback or help each other with skills or knowledge one might lack and another have.
12. Started to record audio to separate files from video so I could edit only the audio.
This one seems so obvious in retrospective that I am ashamed of my older videos, and sorry for how much better they could have been, had I started doing this before. As a non native English speaker, who makes all his videos in English, I made many, many mistakes in videos over the past. What I used to do, during editing, was to cut the parts where I made mistakes. Which was fine if I had corrected myself right away, so all I was cutting was bad parts, and leaving the goods ones in.
But the problem were the parts when I didn't notice my mistake until the editing. All I could do, was cut out the error or change it's volume to 0, and add a new voice over track on top. But, both are bad options. Now I use recording software(nVidia Experience - Shadowplay) which records video and audio on separate tracks. This way when the video and audio are imported to a video editor software, each can be edited separately, and every mistake almost completely, and seamlessly corrected. Videos made by using scripts, and putting video and audio together later, don't have this problem.
Important thing to know, is that if you record like this, you have to use a video editing software which can read both the video and audio file, and open them in separate tracks. If not, then you have to use an audio track extractor program, which will pull out the second layer of audio ( voice over) you record on the microphone, to another file. Then you import that file to your video editor.
As you might have read before, good audio quality is vital to a successful video. Since I make tutorials, and explain to the viewer what to do next, a mistake or an audio error is simply not acceptable. Improving your audio needs to be just as important to you as the video(picture) component.
13. Learned to use a more advanced video editor program, now I use more options.
This next one sounds simple but is expensive, both in time and money. Good video editing software can be expensive and more importantly, difficult to learn to use. So when I started doing this, back in 2011., I used windows movie maker. Amateur level stuff but, since I had 0 experience and knowledge, it was a good place to start.
Honestly, for someone just starting for the first time, to edit videos, this was a good place to start. Few options, everything easy to use. If it had better performance, and if it where more stable, I would recommend it even today for newcomers. But... I lost several videos because of it, and many hours of hard work. There are several, just as simple, programs on the market today, that are cheap, easy to use and far more stable. But, those are just your training wheels.
To make better videos, you have to use more advanced video editing programs/software, and many of the options they offer. An important thing about video editing, is that flashy effects are less necessary then you might think. As a new editor you might get carried away with all the cool transitions, effects, filters and so on, I know I was, but from the comments my videos got, I must tell you that the best editing is seamless, and unnoticeable editing.
Most people want to watch a smooth video, where content is what they came for, and everything else is just fluff. So every time you get an idea to add some filter, flashy effect or transition, try to make another version, which is almost unnoticeable, and compare it side by side. Even better, show it to someone else, and have them be the judge. Especially if they are the same age as most of your viewers, and intended audience.
This is a list of programs I used after Windows Movie Maker: 1. CyberLink PowerDirector 2. AVS Video Editor 3. Adobe Premiere Elements 4. Pinnacle Studio 5. Sony Vegas (Now it's called Vegas Pro) 6. Movavi video editor 7. probably some others too that I can't remember.
Right now I am using Movavi video editor because:
a) it renders fast
b) has all the options I need (right now, but I aim to learn and use more in another program)
c) it's incredibly stable even with gigabytes of video, dozens of files, hundreds of cuts and effect. I have had one crash in 200+ videos. It does slow down a bit, after you add many effects and have a lot of cuts.
d) I managed to get a fully working version for free. This last one might as well be the most important one, for all new content creators. Find a video editor that you don't have to pay for, or at least not a lot, but which still has everything you need.
One important advice here, is that if you want YouTube to convert your videos, using it's more advanced video codec, which results is less picture quality loss from compression, you have to use, at minimum, 2560x1440 resolution. To be more specific my standard settings are 1440p, 60fps, 24560 video bit rate, 48k Hz audio. I record at 30k video bit rate, and 60fps.
14. Got a better microphone, but still dirt cheap, and added a sock onto it.
Since I improved my video quality, it made sense to improve my audio quality as well, as people don't like to listen to bad quality voice over, and you can't blame them. This one was a lucky accident for me, as I won a microphone from a tech shop's giveaway. It's value is around $20. To be precise, its a Starzz Microphone from Trust. I tested it and didn't like the results very much.
After some playing around the with settings, and adding a sock on the microphone, I found that I got best results, with the microphone at 100%, with boost on, and then, in the video editing software, sound voice over files are boosted to 125%, with the voice enhancement, and noise reduction at 30%. I used to get comments saying I should get a better mic on my older videos. Not a single such comment since I started using this one.
This is a simple improvement, but it really makes a difference. In an ocean of YT videos, your viewers really don't need to suffer a video with bad quality audio. They will just click off, and you don't want to be losing viewers, over something that can be cheaply, and simply solved.
15. It was really hard but I got the filler sounds "umm" and "err" out of my speech. (The "umm" I am referring to should not be confused with a thoughtful "Hmmmmm, what should I do next". )
These two sounds are something I personally very much dislike when listening to other people speaking. And, I absolutely hate it coming from me. Every time I would watch one of my older videos, I would get really annoyed, listening to my own "umm", and "err" sounds when speaking in a video. I am sure I am not alone in this, so it is something I decided to remove from my videos, and not make my viewers listed to it.
First, I would record Let's plays, and edit out each and every "umm" and "err" sound I heard, and saw, in the sound files. This is why recording sound in a separate file, from the video, is so useful. I was horrified when I counted all the annoying sounds I made in 30 minutes of a video. There where sometimes over a 100 of them. Editing them all out, finally let me produce videos free of these "umm" and "err" sounds. But, I was spending a lot of time doing this, and it created small pauses, and gaps, in my voice over. So, I wasn't happy enough with the solution.
Next step, was trying to understand why I made those sounds in the first place. I looked more closely, and listed to myself, in those videos in which I still made those sounds, but noticeably less. I was kinda confused by the reduction of those sounds at that time, but it turned out that just by being more aware of what I am doing, I was able to reduce it.
What I was able to understand, after analyzing those moments, is that I do know what I want to say, I just take a long time to spit it out, and then use the "umm" and "err" sounds to fill the downtime of my mouth, until the rest of the sentence gets out. The solution? Speed up. It does sound counter intuitive, that I would be fixing speech problems by talking faster, but it's what worked for me. The side affect, is that now I talk a bit too fast, and my subscribers, will on occasion comment, that I need to slow down a bit, to be clearly understood. This is something I plan on fixing by having an even better accent. I can now record 2 hours of Let's plays in a single sitting without uttering a single "umm" and "err".
16. Used Google doc to be able to write scrips where ever I go, and on the move.
This is a real time saver. Ideas are worth their weight in gold, they say, and it's true. I now centralize all my writing, scripts, ideas into my Google documents. This let's me work on anything I have written down, at any moment. If I am playing something ,and get a good idea, I just ALT-TAB, and go straight into writing. I never close the browser tab, where my Google doc is open.
If I am traveling, and have a great idea, Google doc is just one finger tap away, on my phone. If I have a long commute from work to home, I will write a few paragraphs of my latest script right there. And if I have a light bulb moment, while siting in the toilet, I just write it down on my phone, right next to my other text and ideas, instead of toilet paper. Trust me, it might have paper in it's name but it doesn't work for writing.
A really cool feature of Google doc is that you can make it shareable, for viewing or editing, so you can send a link to someone, and they can use the editor option to edit your scrip. They can leave notes for you, on what they think would be better in the text, without even changing your version. Then you can chose to change the script, and incorporate those edits, or leave it as it was.
Another thing I have started doing in those Google doc is to make a single file where I write down the dates in the near future. So, if today is the 02.06. I will write down, as a list, 02.06., 02.06 and so on until let's say 13.06. Then I will mark, with a green overlay color, all dates I plan to release videos on. And next to the dates write a title, planed title, of the video for that day. In essence I create my schedule, a plan of activities for the next two weeks or so. BUT! this is totally just a rough plan. If I start doing work on one of the videos, I will mark it orange. If I finish it but not release it yet, I will mark it blue. And green only once I release it. At any point, I might change the order, delete a video an put another in it's place, or switch up the order, depending on what is going on in the world that my videos are about.
I described to you my usage of Google doc for this. You can use any program or app you want. But it's important to have a place to write everything down and set up a plan and an organizational structure.
17.Started to use the community page on my channel to let subscribers vote and to remind them of an already posted video. (Do note that you have to have 1000 subscribers to unlock the use of the community page.)
I started using this option last year. At first, I only used it to create another notification about a video I just published. I did it at the same hour I made my latest video public. But after a while, I realized it might be better to use it as a second release notification, so I started posting my latest videos on the community page 12-24 hours, after I had made my latest video public.
Then after a while, I started to use the community page in more interesting ways. If I was 2 days away from my next video, I would post a screenshot from my latest project, and tell my subscribers a bit about it.
After that, I started to use it to do : "FREE game alerts". If there was a game you could get a key for online for free, I would post a picture of the game, and tell my subscribers where and how to get it. I also started to post about the newest game I got from Developers, and when I planed to make videos about it.
Then, I came to an idea about using the poll option of the community page, to let subscribers vote on possible names for my next projects. Also, to let them vote on which game should I post the next Let's play episode on. After about 2,3 months, more and more subscribers are joining in with likes or votes. It requires some careful though about the text. You want as short and as on the point as possible, and you want to post it at the right time for as many of your subs to see it.
A note here, it relates to text and video content you make:
It's important to remember that your subscribers have a life of their own, just like you. They have a limited amount of time they can spend on you, and your content. So try to present to them, as much as you can, in as short a time as you can, they will respect you for that. Remember, you are taking their time and offering information in return, the more valuable you make this trade, the more will they came back again, and the better your audience attention rate will be.
18. Analyzed each of my most successful videos and took their framework to make new videos.
This is MASSIVELY important! Analyze, with as much scrutiny as you can, each one of your successful videos. There are several very important conclusions you must reach, in order to be able to repeat those successes.
a) how did you open, start the video, what did you show and what did you say
b) what was the length compared to the number of important points you covered
c) what was your tone of voice and speed of talking
d) how much text, effects, transitions did you use
e) how many interactions with the audience did you make (asking questions, asking for feedback etc.)
f) At what time did you post the video, compared to the development of the topic you where talking about in the wide world
g) what was the structure of the video( start, middle, end, jump cuts, mentioning something then explaining only later, at what minute:second did you put a call to action, talk about your channel etc.)
h) how did you cover the subject ( tutorial, guide, explanation, negative points/positive points, etc.)
i) what was the source of views (search hits, external, self-promotion, other people posting it, as part of some other content-blog etc.)
...and many more but I think you get the point
I have, on several occasions, about several different games, come up with new ideas and interesting concepts, about what kind of videos to make. I really liked these, but some failed, and some where successful. So, later when I was planing on doing another video about that game, but new content for it, I would go back to the successful AND failed ones and compare them. Do note here: some videos will fail but not because they are bad, but simply victims of wrong moment to post, bad place to promote and competition form other creators. This is why you should give a second chance even to the failed ones.
To give you an exact example, some months ago, a game that is the core of my channel, gets a new part, a new DLC. Since I get keys for that game's DLC early, thanks to the developers adding me to their inference program, I start making content that I will post as soon as the embargo is lifted. I create 4 videos.
One low effort announcement, with my voice over on top of the trailer (I quite doing that after seeing it's low effort and doesn't provide value), one video where main characters duel. (it didn't turn out as well as I planed it, so next time I did it 10 times better because I analyzed where I made mistakes) , and another two videos, both covering additions this DLC brings to the two different races inside the game. Both of these two videos I promote heavy, and they get good, for my channel at the time, number of views on the first day. Then, they go into low mode, as I call it, getting hits from time to time, but low views every day. Then an interesting thing happens and one of the videos starts doing twice as good, then three times better, then four times better. Even months and months later it's still getting views, and the topic isn't even relevant any more.
I noticed this a while back and after looking at the thumbnail, analytics data, video structure, (framework) I started to realize why it was doing better. The title, tags and description where all the same, only the names of characters where different, since it was different races being presented.
So what was better? First of all the thumbnail was better, as it was more to the point. The video doing worse showed just one of the new additions, as the biggest part of the picture, and text+logo. While the second video, had a thumbnail showing all the new additions. One large and others smaller, and text+logo (text had one word less and was 20% larger and higher contrast to the background). This all translated into ~50% higher CTR over 6 months and thousands of impressions. 6.7% on the better one, 3.4% on the worse one. Astounding difference... I know.
The video that was doing better was... and get this! Longer! By a full minute, 25% compared to the worse one. Better one has 45% retention rate, the worse one 44%. But, this data has to be looked in the light of video length. For a 5 minute video to have 45% retention rate is a big difference to a 4 minute video having 44% retention rate. If you have ever compared your shorter, to your longer videos, you know how hard it is, to keep a high retention rate on a longer video. This showed me that the structure of the second, better video was superior, and that I should use it again in new videos.
Fast forward half a year and this game has a new DLC coming out. Armed with my knowledge of what works better, I watch my old video again, and got to work. After publishing these new videos, using the old structure, framework and thumbnails I am getting significantly better views each day and that is without heavy promotion, no high day one peek and then a major drop off. One video is averaging 6% CTR while the other one is at 8% CTR. But this is raw data, with only a few data points as the videos are a few days old. CTR will get even higher as time passes, and most of the views become search hits. One is already at 50% search hits, the other 40%. With 42% audience retention on the 7+ minute video and 30% on the other one 30 seconds shorter. Once again, that is a lot more watch time considering I increased the length almost 50%.
19. Created my own rules what to make and what not to make based on what worked in the past
This one is directly connected to the previous point, and can be boiled down to: "If you want views, make videos people have already shown an inclination towards watching". Now, don't mistake content (specific things like: Cat falling from a tree) for type( a funny video about animals doing things). When I say videos they have already watched I mean the kind/type of video. The video's structure and framework also have to be recreated. In my post last week, I have already talked about making new versions of your old successful videos (#10 ). This is not what this is about.
Perhaps it's best to use an example:
With the number of subscribers I have now, Indie developers are mostly open to sending me press keys of their game. Sometimes even before release. At first, I did videos I called: "Introduction and First Look", later just "Introduction" or "First Look" or "Preview". These videos are obviously not evergreen (don't stay relevant and stop getting hits). BUT! They are watched a lot, for a limited number of days IF posted at the right time and right places. So, if I decide to make a "Preview" video of a game, I have to do it at least 5-7 days before release, and be able to post it (developers/publishers decide on Embargo dates) a few days before release date. This is their window where these kinds of videos must get lots(and most) of views. Most often from Reddit pages, Forums and Social Media. (more on this in points #39-#48).
Now if I want my video to be evergreen or as close to that as possible, it has to have different structure then a "Preview". It has to be a guide, tutorial, walkthrough, or an explanation of some specific gameplay mechanic. A video like this will not get many views before release, or even at release, but it will get views over time(become evergreen). What is also great about these videos is that their type, the nature of it, will improve their CTR and watch time, because people are more likely to click on something they need, and are in search off, and they will also watch more of it. And since YouTube algorithm likes videos with high CTR and watch time it becomes a kind of perpetuum mobile.
As you analyze you own videos you should be able to narrow down on what you make, that interests people, and what exactly is the type and structure of those videos. Find ones with high CTR, and watch time, and try to recreate their structure for new content.
There are many other rules I have pulled out of my analysis of my videos, but I think this example has made it clear enough for you. It's a bit of a hard thing to grasp, unless you are already thinking in such a direction, so If you need more guidance on it, just ask.
20. Set up a default END for every video with a black screen and a thank you/like/sub note
When I decided to speed up my video editing, I made a video template, into which I import video and audio files, and save it under a new name for my each new project. That template, among other things, has a black picture 2560x1440px size. On that picture, in the video editor, I added a fade in/out out text: "Thank you for watching don't forget to like and subscribe". This is how my every video ends. The last part of the video has a fade to black transition onto this 8 seconds long black picture during which this text fades in and out. It is on this back picture, left and right of the text, that I add my end cards and the subscriber button. But more on this in point #26. The idea of this default END is to
a) create that feel of the familiar for viewers who watch my videos to the end
b) remind them to use the like button and subscribe, if they are new, or haven't subscribed yet
c) save on time when editing, by having a premade end for every video
d) create a place where end cards will stand out, and take center stage
The end result of this has been saving a lot of time, in my last 200 videos, when editing a video. Getting, by my estimate, several more likes then I got in my old videos, and more subscribers. It most definitely hasn't hurt my channel in any way.
21. Did my best to mention another of my videos in each new video and interconnect them
This one is another of those: "How did I not think of it before" ideas. It's so obvious in hindsight but, I only started doing it after 450+ videos. This is how I do this:
a) during my recording of a video, or writing a script, I make a point to remember to mention to my viewers, that I did a similar video, before this one, or that I showed them something from this video, in the previous episode, in more details (of a Let's play for example), or that I plan to show them something in a new video*
b) I tell them that I will leave a link on the upper right corner of the screen (video cards) and in the description below ( I add a link, a name of it and a emoticon to make it stand out more in my 4000+ character description)
c) during video editing I place a red arrow (don't hate me) with two heads on the right side of the screen, one points to the video card spot and the other to the bottom of the video - description.
d) I do this several times during the video if I can find a reason to explain to the viewer why it's important to check out that other video
e) when I upload the video I make sure to find that minute:second I placed the red arrow and add the video card with the appropriate link so it turns on at the same time the read arrow head points to it
*Note here: Once I actually make a video, with the content I mentioned during this old video, I go back to the video where I mentioned it, and add a video card for it, at that moment in the video.
Sub note: You DON'T actually have to ever do that video you said you will do. Unless of course you said: " I will do it next week". But your plan to do something else, that the viewer might just be interested in, can get you a new subscriber who will watch X number of videos, while he/she, waits for that video you promised. And very likely they will even forget about it, and just stayed subscribed. It's another dirty tactic to get new subs for practically 0 effort. Just don't make the mistake of going overboard with your promises, or say when you will do it. And also, you might as well do one of those from time to time, it can't hurt. I plan to talk(write) more about promises when I get to my advice #24.
Well, that would be part two of my "50+ things I have tried out to improve my channel...". I hope that you have had time to try out my advice and ideas from the PART 1/5, and that you have read something in this part that you can use or adept for you channel.
I would love to hear your feedback, and especially if you manage to use these ideas to improve your own channel.
I will keep trying to post at least one part of this post each week.
Thank you for reading, feel free to comment and ask. Do remember that this is all from my experience, and even if my writing style seems like I am telling you what YOU should do, it's only what my advice, from my experience, would be for you. You don't have to use it, you don't even have to agree with it. And if you don't agree with it, I would love to read why, it will help others to hear more opinions and experiences.
Have a nice day!
submitted by spector111 to NewTubers

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